Brick by Brick: Building Insurgent Brands
DSG Consumer Partners has partnered insurgent brand founders since 2012. Join us as we speak with the best minds across the world on building insurgent brands brick by brick in a sustainable manner. If you are passionate about brands and building businesses sustainably, this is for you. Explore all our episodes at https://bit.ly/3SCMRvH
Brick by Brick: Building Insurgent Brands
Creating New Categories & Enduring Brand Love with Rohan Mirchandani
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DSG Consumer Partners
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Episode 3
An essential aspect of growing a business sustainably is consumer love. Do you resonate with your customer’s values and beliefs as a brand? Do you pre-empt and solve unmet needs?
In this episode of Brick by Brick, we have Rohan Mirchandani discussing the story of epigamia. Tune in to hear:
- What brand Epigamia stood for when they started, and how its purpose and values evolved over time
- The secret sauce behind the incredible brand love they have garnered, apart from the quality of the products and mindful product launches
- The science behind staying on-brand as the company grows in sales and expands product lines
You can also watch the full episode on the DSGCP website.
