Brick by Brick: Building Insurgent Brands
DSG Consumer Partners has partnered insurgent brand founders since 2012. Join us as we speak with the best minds across the world on building insurgent brands brick by brick in a sustainable manner. If you are passionate about brands and building businesses sustainably, this is for you. Explore all our episodes at https://bit.ly/3SCMRvH
Brick by Brick: Building Insurgent Brands
Going International & Maintaining Consumer Love
At DSG Consumer Partners, we have always been channel agnostic and invest in both online-first and offline-first brands. Love, Bonito one of the largest womenswear brands in Asia, is a great case study of an online-first brand that has grown across physical stores in Asia-Pacific while remaining sharply focused on its target consumers.
Listen in to hear Dione Song, CEO of Love, Bonito discuss
- The elements of a world-class omnichannel consumer experience in women’s apparel
- Fundamental KPIs for Love Bonito
- Maintaining consumer love while going global
You can also watch the full episode on the DSGCP website.
