Brick by Brick: Building Insurgent Brands
DSG Consumer Partners has partnered insurgent brand founders since 2012. Join us as we speak with the best minds across the world on building insurgent brands brick by brick in a sustainable manner. If you are passionate about brands and building businesses sustainably, this is for you. Explore all our episodes at https://bit.ly/3SCMRvH
Brick by Brick: Building Insurgent Brands
The Atomberg Story– Lessons in Brand Building on First Principles
We had the privilege of hosting Arindam Paul, Chief Business Officer and a key member of the founding team at Atomberg Technologies , on the next session of Brick by Brick: Building Insurgent Brands. Join us as Arindam shares insights on how Atomberg, one of India's largest and fastest-growing digital-first consumer brands, was built on first principles.
Arindam joined Atomberg pre-revenue and funding, to lead all customer-facing functions, including sales, marketing, and service. Over the past eight years, he has successfully scaled up the company's annual revenue from 0 to INR 1000 crores.
During the conversation with DSGCP's Hariharan Premkumar, Arindam dived into several key topics, including:
• The Amazon and Offline playbook Pre-PMF and Post-PMF
• Nurturing a learning and first principles thinking culture in the organization
• Metrics to monitor at different stages of growth
You can also watch the full episode on the DSGCP website.
