Brick by Brick: Building Insurgent Brands
DSG Consumer Partners has partnered insurgent brand founders since 2012. Join us as we speak with the best minds across the world on building insurgent brands brick by brick in a sustainable manner. If you are passionate about brands and building businesses sustainably, this is for you. Explore all our episodes at https://bit.ly/3SCMRvH
Brick by Brick: Building Insurgent Brands
The Go Colors Story– Building a Category Defining Women's Bottomwear Brand
We're excited to host Gautam Saraogi in episode 13 of Brick by Brick to discuss the incredible story of Go Colors - Go Fashion India Ltd.
In the last 13 years, Go Colors has become synonymous with women’s bottomwear and had an excellent public listing in 2021. With >30% EBITDA margin and INR 760 crores ARR in Q1FY24, Go Colors is a fantastic story of a brand built with solid fundamentals and a razor-sharp focus on a single category.
In this session with Hariharan Premkumar, we will cover:
- Building a brand in a low-differentiation category
- Right pace of growth, key input metrics and unit economics in EBOs, Kiosks and LFS (Large format stores) at different stages of growth
- Maintaining low marketing spends (less than 5% of revenues) and discounted sales (less than 3% of revenues) while growing rapidly
- Managing fashion risk and inventory challenges in apparel
- What it takes to build a 30%+ EBITDA margin consumer brand
You can also watch the full episode on the DSGCP website.
